Success Story LANCOM

Explainer video series for network and security solutions since 2017 — sales tool, website content and trade fair material in a consistent LANCOM corporate design.

Video ProductionIT SecurityContent Marketing

About the company

LANCOM Systems GmbH is the leading European manufacturer of network and security solutions for business and public administration. The portfolio includes hardware (WAN, LAN, WLAN, firewalls), virtual network components, Remote & Mobile Access and cloud-based software-defined networking (SDN).

Software and hardware development as well as manufacturing take place mainly in Germany, as does the hosting of the network management. Special emphasis is placed on trustworthiness and security. The company is committed to keeping its products backdoor-free and carries the “IT Security Engineered in Germany” trust mark initiated by the German Federal Ministry of Economic Affairs.

LANCOM was founded in 2002 and is headquartered in Würselen near Aachen. Its customer base includes SMEs, public authorities, institutions and large corporations around the world. Since summer 2018, the company has been an independent subsidiary of the Munich-based technology group Rohde & Schwarz.

LANCOM Logo

Challenge & objective

LANCOM network scene

In the fast-moving world of IT security and network solutions, LANCOM recognised early on that innovation must not only be promoted but also embedded in daily business.

The mission: to present complex products in such a way that their value becomes understandable and the solutions tangible.

The vision: content marketing that puts LANCOM’s expertise and experience centre stage. This is where a flexible explainer-video format came into play — designed to serve as a sales tool as well as for use on websites, roadshows, trade fairs and webinars.

LANCOM LTA gateway authentication
LANCOM WLAN scene

The goal went beyond simply generating clicks. We wanted to engage viewers’ interests, improve search visibility and boost overall site performance through longer dwell times.

The plan: to strengthen the perception of the LANCOM brand by delivering high-quality, informative content in visual form.

Approach and results

The launch of the video production in 2017 turned out to be a resounding success within the marketing mix. By seamlessly integrating the LANCOM corporate design into the videos, we created a high-quality, authentic look — as if produced directly by LANCOM itself. This allowed us to flexibly support the realignment of the LANCOM corporate design over the years.

The result: a distinctive style that conveys seriousness and professionalism through reduction to the essentials.

LANCOM Trusted Access
LANCOM access points scene

In terms of content, we translated a wide range of topics into video — from LANCOM’s focus products to cross-industry trends such as “Zero Trust”. Especially in LANCOM’s demanding market environment, video visualisation proved crucial in distilling complex solutions and making them accessible to a broad audience.

The convincing results speak for themselves: engaging, high-quality video content demonstrably increases dwell time and landing-page performance. The explainer videos by vjsual are now an integral part of LANCOM’s marketing strategy and, as a key sales tool, contribute substantially to the success of innovative products.

We look forward to many more fascinating LANCOM topics — and to continuing this success story.

Nadja Brasch

“Working with vjsual is a real enrichment for us. Particularly noteworthy is the outstanding project management and the proactive, professional communication. The copy is of exceptionally high quality already in the first draft. Both textually and visually, creative minds with impressive ideas are at work. Vjsual meets our high standards on every occasion — a partner that consistently exceeds our expectations.”

Nadja BraschDigital Content Manager, LANCOM
Tim Lühmann

“The decision to work with vjsual was not just an investment in our video marketing strategy, but also in LANCOM’s success and positioning as an industry expert. The individuality of the video design sets vjsual apart from others. Their quick grasp of our needs and clear points of contact make the collaboration a long-term pleasure.”

Tim LühmannGroup Leader Product Marketing, LANCOM

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