Success Story mymediset

Video series for SAP-based medical technology solutions — internal training, customer communication and trade fair teasers with +20% engagement growth.

Video MarketingMedTechBrand Awareness

About the company

Founded in 1999 and headquartered in Freiburg, Germany, with locations around the world, the company has been delivering SAP solutions trusted by leading medical-technology companies for about 25 years.

mymediset is an end-to-end automation platform that accelerates and simplifies the complex management of medical devices. The Medical Device Hypercloud™ is the leading global solution for automating complex loaner, consignment and field-inventory processes — integrated into SAP®.

mymediset Logo

Audiovisual support

mymediset RFID smartphone scene

Every innovation needs an understandable explanation so that functions, advantages and benefits become clear and tangible for the target audience. That includes the innovative mymediset solution. The company sees video as the most effective tool for internal and external communication and therefore wants to expand its use.

Videos are intended not only to communicate the product clearly but also to support brand awareness, lead generation and employer branding. Overall, high-quality videos effectively reinforce the external presence of this digital, modern company.

For the implementation, a partner was needed who met several criteria: expert advice on video questions plus the necessary experience to judge, for example, which idea works in video form and which does not. Crucial was also the expertise to deliver the content creatively, audience-appropriately and on-brand to achieve the desired impact.

mymediset SAP partner

Videos as part of the marketing strategy

The collaboration between mymediset and vjsual now covers several successful projects in active use, spanning a range of objectives: from internal training through customer communication to a teaser for an internationally renowned trade fair.

Through the targeted use of video, mymediset’s innovative solutions are now communicated at a consistently easy-to-understand quality. As an integral component of a modern marketing strategy, the videos we produce convey the benefits and features of mymediset’s solutions vividly and clearly.

mymediset Workflow Booking → Surgery
mymediset Manufacture → Hospital Workflow

They answer fundamental questions and put the essential aspects centre stage — which increases acceptance of complex new technologies and motivates their use. Our deep video experience and our ability to speak directly to the right audiences came particularly into play. This approach contributed significantly to the projects’ success.

It is vjsual’s reliably high-quality results and professional, client-focused way of working that enabled a smooth collaboration and led to a lasting partnership.

The positive results of the collaboration between mymediset and vjsual show that the strategic use of video is an effective way to make complex information accessible and to strengthen trust in innovative solutions. The successful projects have not only conveyed complex content to existing and new audiences in a simple way, but also strengthened the mymediset brand awareness.

Joelle Seidler

“We are convinced that videos are the most effective tool for our internal and external communication. Using video alone, we can record 20 percent growth in engagement. With vjsual, I particularly appreciate the professionalism, expertise, efficient way of working and quick turnaround, even on short notice.”

Joelle SeidlerVP Marketing, mymediset

Ready for communication that creates impact?

Let us clarify how your communication can become structurally and measurably better.