Success Story Volkswagen

The company owns ten core brands from five European countries, organised into brand groups: the Core brand group with Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT, CUPRA; the Progressive brand group with Audi, Lamborghini, Bentley and Ducati; and the Sport Luxury brand group with Porsche.

With technology platforms and value drivers, Volkswagen consistently leverages synergies and scale effects across the entire group and all brand groups.

In addition, the group comprises a wide range of further brands and business areas. These include trucks, financial services — covering dealer and customer financing, leasing, banking, insurance and fleet management.

Over its long history, the Volkswagen Group has become synonymous with iconic models such as the Volkswagen Beetle, the Golf and the Porsche 911.

The Volkswagen promise: through electric drives, digital connectivity and autonomous driving, we are making mobility cleaner, quieter, smarter and safer. At the same time, the core product is becoming even more emotional and offers a completely new driving experience. The car will remain a cornerstone of sustainable, individual and affordable mobility. Furthermore, the Volkswagen Group is committed to the Paris climate agreement and was the first company in the industry to commit to becoming net-CO2-neutral by 2050 — for our vehicles as well as for our plants and processes.

Our illustrations are used across various media formats, including videos, infographics, presentations and digital product portfolios. We are particularly proud of the “Big Picture” — a complex infographic that depicts the entire productivity management as well as all work steps and systems clearly in a virtual production environment.

A significant milestone of our collaboration was enriching the communication concept for virtual roadshows, in which around 15 percent of the group’s approximately 2,000 Industrial Engineers participated. This experience shows once again how diverse visual communication can help convey even the most complex topics in an understandable and engaging way. We supported the company in communicating the strategy successfully and audience-appropriately, and in marketing internal products effectively.

Over the course of our partnership, we have produced a total of twelve videos for the group. In addition, for a newly developed planning system we handle not only the concept and production of explainer videos but also the graphic design, including logo and icon design. It is a pleasure to continue accompanying Volkswagen as a partner agency and to contribute to making pioneering innovations easier to understand.